The web transformed retail. Books? iPhones? Chainsaw parts? The "Squatty Potty?" If you can search it in Google, you can buy it online. In fact, Google is often where retail searches begin.

You may have searched for the products or brands you sell and found market leaders plastered all over the front page of Google. If you're late to the ecommerce party, competing with Amazon can be intimidating. Fortunately, smaller ecommerce stores often have huge opportunities for search engine optimization. Positioning your site by targeting the right keywords is the first step.

The client

In late 2015, a client contacted Inflo looking to improve their prospects for early 2016. January and February are their busy season, and their ecommerce store hadn't been performing up to expectations.

The strategy

After an extensive audit, we identified one huge opportunity: improving their site structure. Poor site structure is a common thread with ecommerce stores, and even if the structure of your store makes sense to you, that doesn't mean it makes sense to your customers or to Google.

We identified several key product categories and focused on these for optimization. Starting with keyword research, we mapped out an improved set of categories and built out a new site structure.

The result

SEO work began in October. Shortly after traffic increased from an average of 45% year-over-year in the preceding months, to hitting a high of 113% growth in February. Just in time for their busiest sales month.

Revenue had a similar trajectory, growing from $30,000 in Q3 2015 to $65,000 in Q4 2015 and $72,000 in Q1 2016. This represented a 145% and 185% year-over-year growth rate, respectively.

This client continued seeing strong year-over-year growth rates throughout 2016, and recently rehired Inflo to keep building on their success.